Backlink list
Backlink sites for small businesses
Free and low-effort backlink sites for small businesses: listings, profiles, reviews and directories, with steps.
Short answer
A small business gets the most from free business listings, social profiles and review sites first, then the directories of its own industry and country.
How to use this list
A small business website needs to look real and be easy to find. These are the listings and profiles that do both, mostly free and quick.
What is on it
- Business listings56
- PR & media19
- Reviews & trust19
- India directories18
- Social profiles14
- Podcasts & events13
- Publishing12
- Web directories10
- Q&A communities2
- Design showcases1
- Software reviews1
- Startup & launch1
Small businesses best first
Best first: high reach, free and quick come before slower or paid ones. Open any name for the steps.
| Website | Category | Cost | Link | Effort | Region |
|---|---|---|---|---|---|
| AmbitionBox | Reviews & trust | Free | Link type unverified | Quick | India |
| Bing Places for Business | Business listings | Free | Link type unverified | Quick | Worldwide |
| Blogger | Publishing | Free | Followed link | Moderate | Worldwide |
| Foursquare | Business listings | Free | Link type unverified | Quick | Worldwide |
| iHeartRadio Podcasts | Podcasts & events | Free | Link type unverified | Quick | United States |
| NewZealand.com (Tourism New Zealand) | Business listings | Free | Followed link | Moderate | New Zealand |
| Facebook Page | Social profiles | Free | Nofollow link | Quick | Worldwide |
| Social profiles | Free | Nofollow link | Quick | Worldwide | |
| LinkedIn Company Page | Social profiles | Free | Nofollow link | Quick | Worldwide |
| Threads | Social profiles | Free | Nofollow link | Quick | Worldwide |
| Apple Business (Apple Maps place card) | Business listings | Free | Link type unverified | Moderate | Worldwide |
| Better Business Bureau (BBB) | Reviews & trust | Free | Link type unverified | Moderate | United States |
| Google Business Profile | Business listings | Free | Link type unverified | Moderate | Worldwide |
| LinkedIn articles and newsletters | Publishing | Free | Link type unverified | Moderate | Worldwide |
| OpenStreetMap | Business listings | Free | Link type unverified | Moderate | Worldwide |
| SlideShare | Publishing | Free | Link type unverified | Moderate | Worldwide |
| Spiceworks Community | Q&A communities | Free | Link type unverified | Moderate | Worldwide |
| Spotify for Creators | Podcasts & events | Free | Link type unverified | Moderate | Worldwide |
| Substack | Publishing | Free | Link type unverified | Moderate | Worldwide |
| YourStory Companies | India directories | Free | Link type unverified | Moderate | India |
| Gelbe Seiten | Business listings | Free plan | Followed link | Moderate | Germany |
| Glassdoor for Employers | Reviews & trust | Free plan | Link type unverified | Quick | Worldwide |
| Indeed Company Page | Reviews & trust | Free plan | Link type unverified | Quick | Worldwide |
| Justdial | India directories | Free plan | Link type unverified | Quick | India |
| Linktree | Social profiles | Free plan | Link type unverified | Quick | Worldwide |
| Nextdoor Business Page | Business listings | Free plan | Link type unverified | Quick | United States |
| Pinterest Business | Social profiles | Free | Nofollow link | Moderate | Worldwide |
| ProductReview.com.au | Reviews & trust | Free plan | Link type unverified | Quick | Australia |
| Quora | Publishing | Free | Nofollow link | Moderate | Worldwide |
| Sulekha | India directories | Free plan | Link type unverified | Quick | India |
| Trustpilot | Reviews & trust | Free plan | Link type unverified | Quick | Worldwide |
| Vimeo | Social profiles | Free plan | Link type unverified | Quick | Worldwide |
| WordPress.com | Publishing | Free plan | Followed link | Moderate | Worldwide |
| Yell | Business listings | Free plan | Link type unverified | Quick | United Kingdom |
| Yellow NZ | Business listings | Free plan | Link type unverified | Quick | New Zealand |
| Yellow Pages Australia | Business listings | Free plan | Link type unverified | Quick | Australia |
| Zola | Business listings | Free plan | Followed link | Moderate | United States |
| 10times | Podcasts & events | Free | Link type unverified | Quick | Worldwide |
| 118000.fr | Business listings | Free | Followed link | Moderate | France |
| ActiveRain | Business listings | Free | Followed link | Moderate | United States |
| AllEvents | Podcasts & events | Free | Link type unverified | Quick | Worldwide |
| AskLaila | India directories | Free | Link type unverified | Quick | India |
| Brownbook | Business listings | Free | Link type unverified | Quick | Worldwide |
| Government e Marketplace (GeM) | India directories | Free | Link type unverified | Involved | India |
| HARO (Help a Reporter Out) | PR & media | Free | Link type unverified | Involved | Worldwide |
| Hotfrog | Business listings | Free | Link type unverified | Quick | Worldwide |
| Podcast Index | Podcasts & events | Free | Link type unverified | Quick | Worldwide |
| Source of Sources | PR & media | Free | Link type unverified | Quick | Worldwide |
| Starter Story | Startup & launch | Free | Link type unverified | Involved | Worldwide |
| Yelp for Business | Business listings | Free plan | Nofollow link | Quick | United States |
| Buffer Start Page | Social profiles | Free | Nofollow link | Quick | Worldwide |
| CanadaHelps | Business listings | Free | Mixed links | Moderate | Canada |
| Carrd | Social profiles | Free plan | Followed link | Quick | Worldwide |
| Eventbrite | Podcasts & events | Free plan | Link type unverified | Moderate | Worldwide |
| Houzz | Business listings | Free plan | Link type unverified | Moderate | Worldwide |
| IndiaMART | India directories | Free plan | Link type unverified | Moderate | India |
| Issuu | Publishing | Free plan | Link type unverified | Moderate | Worldwide |
| PagesJaunes | Business listings | Free plan | Link type unverified | Moderate | France |
| Podbean | Podcasts & events | Free plan | Link type unverified | Moderate | Worldwide |
| QDQ | Business listings | Free plan | Followed link | Quick | Spain |
| The Dyrt | Business listings | Free | Mixed links | Moderate | United States |
| Thumbtack | Business listings | Free plan | Link type unverified | Moderate | United States |
| TikTok | Social profiles | Free | Nofollow link | Involved | Worldwide |
| TradeIndia | India directories | Free plan | Link type unverified | Moderate | India |
| Tripadvisor for business owners | Business listings | Free plan | Link type unverified | Moderate | Worldwide |
| Yellow Pages (YP.com) | Business listings | Free plan | Link type unverified | Moderate | United States |
| YouTube | Social profiles | Free | Nofollow link | Involved | Worldwide |
| BestSitesIndex | Web directories | Free | Followed link | Quick | Worldwide |
| Candid (GuideStar) | Reviews & trust | Free | Link type unverified | Moderate | United States |
| Curlie | Web directories | Free | Link type unverified | Moderate | Worldwide |
| Das Örtliche | Business listings | Free plan | Nofollow link | Moderate | Germany |
| Empresite | Business listings | Free | Link type unverified | Moderate | Spain |
| Hellopeter | Reviews & trust | Paid | Followed link | Moderate | South Africa |
| Medium | Publishing | Free plan | Nofollow link | Moderate | Worldwide |
| N49 | Business listings | Free plan | Mixed links | Quick | Canada |
| openPR | PR & media | Free | Link type unverified | Moderate | Worldwide |
| Tipo Directory | Web directories | Free | Followed link | Quick | Worldwide |
| Yellow Pages Canada (YP.ca) | Business listings | Free plan | Nofollow link | Moderate | Canada |
| about.me | Social profiles | Free plan | Link type unverified | Quick | Worldwide |
| Alignable | Business listings | Free plan | Link type unverified | Quick | United States |
| Bark | Business listings | Free plan | Link type unverified | Quick | Worldwide |
| Castbox | Podcasts & events | Free | Nofollow link | Moderate | Worldwide |
| ChamberofCommerce.com | Business listings | Free plan | Link type unverified | Quick | United States |
| Clutch | Reviews & trust | Free plan | Link type unverified | Involved | Worldwide |
| Cylex | Business listings | Free plan | Link type unverified | Quick | Worldwide |
| Dun & Bradstreet D-U-N-S | Business listings | Free plan | Link type unverified | Involved | Worldwide |
| EZlocal | Business listings | Free plan | Link type unverified | Quick | United States |
| FreeIndex | Business listings | Free plan | Followed link | Moderate | United Kingdom |
| golocal | Business listings | Free | Nofollow link | Moderate | Germany |
| Grotal | India directories | Free plan | Link type unverified | Quick | India |
| Humanitix | Podcasts & events | Free plan | Link type unverified | Quick | Worldwide |
| Idealist | Business listings | Free plan | Followed link | Moderate | Worldwide |
| Judge.me | Reviews & trust | Free plan | Link type unverified | Quick | Worldwide |
| kununu | Reviews & trust | Free plan | Link type unverified | Quick | Europe |
| Later Link in Bio | Social profiles | Free plan | Link type unverified | Quick | Worldwide |
| Link Centre | Web directories | Free plan | Link type unverified | Quick | Worldwide |
| Lnk.Bio | Social profiles | Free plan | Link type unverified | Quick | Worldwide |
| magicpin | India directories | Free plan | Link type unverified | Quick | India |
| Manta | Business listings | Free plan | Link type unverified | Quick | United States |
| Private School Review | Business listings | Free plan | Followed link | Moderate | United States |
| ProvenExpert | Reviews & trust | Free plan | Link type unverified | Quick | Europe |
| ReviewSolicitors | Reviews & trust | Free plan | Followed link | Moderate | United Kingdom |
| SchoolMyKids | India directories | Free | Nofollow link | Moderate | India |
| Siiimple | Design showcases | Free | Nofollow link | Moderate | Worldwide |
| SmartCustomer (formerly Sitejabber) | Reviews & trust | Free plan | Link type unverified | Quick | Worldwide |
| Thomson Local | Business listings | Free plan | Link type unverified | Quick | United Kingdom |
| True Local | Business listings | Free plan | Link type unverified | Quick | Australia |
| Word of Mouth | Business listings | Free plan | Link type unverified | Quick | Australia |
| Yellow Pages UAE | Business listings | Free plan | Link type unverified | Quick | United Arab Emirates |
| Buttondown | Publishing | Free plan | Mixed links | Moderate | Worldwide |
| Checkatrade | Business listings | Paid | Followed link | Involved | United Kingdom |
| Cision PRWeb | PR & media | Paid | Link type unverified | Moderate | Worldwide |
| CompanyInfo.in | India directories | Free | Link type unverified | Quick | India |
| Ghost | Publishing | Paid | Link type unverified | Moderate | Worldwide |
| Localsearch | Business listings | Free plan | Nofollow link | Quick | Australia |
| Online Business Book | India directories | Free | Link type unverified | Quick | India |
| Psychology Today | Business listings | Paid | Link type unverified | Moderate | Worldwide |
| Qkeen | India directories | Free | Link type unverified | Quick | India |
| SourceBottle | PR & media | Free | Link type unverified | Involved | Worldwide |
| TinTorch Lists | India directories | Free | Link type unverified | Quick | India |
| beehiiv | Publishing | Free plan | Link type unverified | Moderate | Worldwide |
| Europages | Business listings | Free plan | Link type unverified | Moderate | Europe |
| ExportersIndia | India directories | Free plan | Link type unverified | Moderate | India |
| IdeaMensch | PR & media | Free | Nofollow link | Involved | Worldwide |
| Kompass | Business listings | Free plan | Link type unverified | Moderate | Worldwide |
| PR.com | PR & media | Free plan | Link type unverified | Moderate | Worldwide |
| PRLog | PR & media | Free plan | Link type unverified | Moderate | Worldwide |
| Talks.co | Podcasts & events | Free plan | Followed link | Quick | Worldwide |
| Techjockey | Software reviews | Free plan | Link type unverified | Moderate | India |
| UrbanPro | India directories | Free plan | Link type unverified | Moderate | India |
| Vocal | Publishing | Free plan | Link type unverified | Moderate | Worldwide |
| WebmasterWorld | Q&A communities | Free plan | Link type unverified | Moderate | Worldwide |
| Yellow Pages Singapore | Business listings | Free plan | Link type unverified | Moderate | Singapore |
| ConsumerAffairs | Reviews & trust | Paid | Link type unverified | Involved | United States |
| Eatwild | Business listings | Paid | Followed link | Moderate | United States |
| HappyCow | Business listings | Free plan | Nofollow link | Moderate | Worldwide |
| KennstDuEinen | Business listings | Free plan | Nofollow link | Moderate | Germany |
| MentionMatch | PR & media | Free | Link type unverified | Moderate | Worldwide |
| OneTapListing India | India directories | Free | Link type unverified | Moderate | India |
| ExactSeek | Web directories | Free plan | Link type unverified | Quick | Worldwide |
| Featured | PR & media | Free plan | Link type unverified | Involved | Worldwide |
| Opendi | Business listings | Free plan | Link type unverified | Quick | Worldwide |
| Qwoted | PR & media | Free plan | Link type unverified | Involved | Worldwide |
| ShowMeLocal | Business listings | Free plan | Link type unverified | Quick | United States |
| Trustindex | Reviews & trust | Free plan | Link type unverified | Quick | Worldwide |
| ZipLeaf India | India directories | Free plan | Link type unverified | Quick | India |
| 24-7 Press Release | PR & media | Paid | Link type unverified | Moderate | Worldwide |
| ACCESS Newswire | PR & media | Paid | Link type unverified | Moderate | Worldwide |
| Aviva Directory | Web directories | Paid | Link type unverified | Moderate | Worldwide |
| Best of the Web (BOTW) | Web directories | Paid | Link type unverified | Moderate | Worldwide |
| EIN Presswire | PR & media | Paid | Link type unverified | Moderate | Worldwide |
| Feefo | Reviews & trust | Paid | Link type unverified | Moderate | United Kingdom |
| Jasmine Directory | Web directories | Paid | Link type unverified | Moderate | Worldwide |
| Newswire | PR & media | Paid | Link type unverified | Moderate | United States |
| PodcastGuests.com | Podcasts & events | Paid | Link type unverified | Moderate | Worldwide |
| PodMatch | Podcasts & events | Paid | Link type unverified | Moderate | Worldwide |
| ResponseSource | PR & media | Paid | Link type unverified | Moderate | United Kingdom |
| REVIEWS.io | Reviews & trust | Paid | Link type unverified | Moderate | Worldwide |
| Send2Press | PR & media | Paid | Link type unverified | Moderate | United States |
| IssueWire | PR & media | Free plan | Link type unverified | Moderate | Worldwide |
| KonfHub | Podcasts & events | Free plan | Link type unverified | Moderate | India |
| Skaffe | Web directories | Free plan | Link type unverified | Moderate | Worldwide |
| Editorielle | PR & media | Paid | Link type unverified | Quick | United Kingdom |
| TherapyRoute | Business listings | Free plan | Nofollow link | Moderate | Worldwide |
| TrustATrader | Reviews & trust | Paid | Link type unverified | Involved | United Kingdom |
| JoeAnt | Web directories | Paid | Link type unverified | Moderate | Worldwide |
Questions about backlink sites for small businesses
Do I need to pay an SEO agency for this?
No. Almost everything here can be done by the owner with a free account. Pay only for a listing that has already sent you customers.
Where should a small business start?
Start with the free, quick listings at the top of this list: they are sorted best first. Then work down to the slower ones (articles, reviews, launches), which take longer and usually count for more. A few listings a week, kept up, does more than a hundred in one day.
Backlink sites by goal
The same directory cut another way, or every kind of site with how many places each one holds.
- Free dofollow sites
- Quick and free
- High authority, free
- Local businesses
- Startups
- SaaS
- AI products
- Online stores
- Creators
- Developers
- Designers
- Agencies
- India
Browse by category
- Business listings58 places · Free business listings on maps and local directories: the first citations every website owner should claim.
- India directories23 places · Indian business directories and B2B marketplaces where a company can list its website, address and services.
- Startup & launch28 places · Startup and product launch directories where a new website, app or product can get a listing and early users.
- Software reviews28 places · Software review and comparison sites where an app or SaaS product gets a profile, reviews and alternatives pages.
- AI tool directories20 places · AI tool directories that list new tools and apps, with a profile page and a link to the product website.
- Design showcases28 places · Web design galleries and showcases that feature well-designed websites, with a credit link to the site.
- Developer communities28 places · Developer communities and code platforms where a project, profile or article links back to your website.
- Publishing25 places · Publishing platforms where an article, newsletter or answer can link to your website and reach a new audience.
- Social profiles27 places · Social networks and profile pages where your website link belongs: quick, free and part of a complete brand.
- PR & media22 places · Journalist request and expert quote platforms where an answer can earn a mention and a link in an article.
- Reviews & trust22 places · Review and trust platforms where customers rate your business, with a profile that links to your website.
- Web directories12 places · Curated, human-edited web directories that still list quality websites by topic and region.
- Podcasts & events25 places · Podcast guest platforms and event listings where an appearance or event page links back to your website.
- Q&A communities10 places · Question-and-answer communities where a genuinely helpful answer or a complete profile can link to your website.
- App marketplaces13 places · App stores, plugin marketplaces and integration directories where a product listing links to the maker’s website.
Turn this list into links.
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