| Who owns the handoffs | The agency owns its campaign or deliverable scope; product, operations, and support often sit elsewhere. | Handoffs, context, QA, launch checks, and support often become your job. | Each tool has its own owner, so the logic between them can drift apart. |
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| Launch and QA | Works best with clear inputs, and clear owners on your side for everything outside the channel. | Works when your team already has QA, support, and launch management. | Fine when the website, support flow, and launch path are not causing confusion. |
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| Support after launch | Fits when product, support, and operations are already handled in-house. | Depends on a strong in-house owner coordinating the rest. | Holds up when responsibilities are clear and the system is documented. |
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| Best when | The scope is channel-specific and product and operations support already exist elsewhere. | The scope is narrow, the review path is simple, and coordination is already strong. | Workflows are mature, ownership is clear, and handoffs and reporting already work. |
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