App marketplaces and integration directories for your product
App stores, plugin marketplaces and integration directories where a product listing links to the maker’s website.
Short answer
The best app marketplaces and integration directories to start with are Firefox Add-ons, HubSpot App Marketplace and Microsoft AppSource. Of the 13 on this list, 8 are free to list. Use the same name, website and description on every one.
Why app marketplaces and integration directories help
If you make software, every marketplace where it can be installed is also a page that names you and links to your site. Integration directories add a second listing each time you connect to another product, and their pages rank for exactly the searches your buyers make.
Tips
- Write the listing for the buyer: what it does, who it is for and what it costs.
- Link the listing to a dedicated page on your site about that integration.
- Add screenshots, a short video and a support email: reviewers check them.
- Ask the partner product to add you to its integrations page as well.
App marketplaces and integration directories to submit your site to
Best first: high reach, free and quick come before slower or paid ones. Open any name for the steps.
| Website | Cost | Link | Effort | Region |
|---|---|---|---|---|
| Firefox Add-ons | Free | Link type unverified | Involved | Worldwide |
| HubSpot App Marketplace | Free | Link type unverified | Involved | Worldwide |
| Microsoft AppSource | Free | Link type unverified | Involved | Worldwide |
| Microsoft Edge Add-ons | Free | Link type unverified | Involved | Worldwide |
| Slack Marketplace | Free | Link type unverified | Involved | Worldwide |
| WordPress Plugin Directory | Free | Link type unverified | Involved | Worldwide |
| Zapier App Directory | Free | Link type unverified | Involved | Worldwide |
| Figma Community | Free plan | Link type unverified | Moderate | Worldwide |
| Atlassian Marketplace | Free plan | Link type unverified | Involved | Worldwide |
| JetBrains Marketplace | Free plan | Link type unverified | Involved | Worldwide |
| Shopify App Store | Free plan | Link type unverified | Involved | Worldwide |
| Raycast Store | Free | Link type unverified | Involved | Worldwide |
| Chrome Web Store | Paid | Link type unverified | Involved | Worldwide |
Questions about app marketplaces and integration directories
What does a marketplace listing give my website?
A listing page with your name, description and a link to your website or support page, on a site that people browse to find tools like yours. The listing itself often ranks for “[your product] integration” searches.
Do I need a real app or plugin to be listed?
Usually yes. A marketplace lists working software: an extension, a plugin, an app, an integration or a template. Plan for a review that checks the product, its privacy policy and its support details.
Other places to earn links
Every other kind of site on the list, with how many places each one holds.
- Business listings58 places · Free business listings on maps and local directories: the first citations every website owner should claim.
- India directories23 places · Indian business directories and B2B marketplaces where a company can list its website, address and services.
- Startup & launch28 places · Startup and product launch directories where a new website, app or product can get a listing and early users.
- Software reviews28 places · Software review and comparison sites where an app or SaaS product gets a profile, reviews and alternatives pages.
- AI tool directories20 places · AI tool directories that list new tools and apps, with a profile page and a link to the product website.
- Design showcases28 places · Web design galleries and showcases that feature well-designed websites, with a credit link to the site.
- Developer communities28 places · Developer communities and code platforms where a project, profile or article links back to your website.
- Publishing25 places · Publishing platforms where an article, newsletter or answer can link to your website and reach a new audience.
- Social profiles27 places · Social networks and profile pages where your website link belongs: quick, free and part of a complete brand.
- PR & media22 places · Journalist request and expert quote platforms where an answer can earn a mention and a link in an article.
- Reviews & trust22 places · Review and trust platforms where customers rate your business, with a profile that links to your website.
- Web directories12 places · Curated, human-edited web directories that still list quality websites by topic and region.
- Podcasts & events25 places · Podcast guest platforms and event listings where an appearance or event page links back to your website.
- Q&A communities10 places · Question-and-answer communities where a genuinely helpful answer or a complete profile can link to your website.
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