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Business listings

How to list your website on Google Business Profile

Free business listing on Google Search and Maps with a website button, hours, photos and reviews.

Link
Link type unverified
Cost
Free
Effort
Moderate
Reach
High authority
Region
Worldwide
Website
google.com
  1. Sign in with a Google account and search for your business name.
  2. Claim the existing listing or create one with your category and address or service area.
  3. Add your website URL, phone, hours and photos.
  4. Complete verification (video, phone, email or postcard, depending on what Google offers).
  5. Keep details current and reply to reviews.

You needA real business that serves customers in person or within a defined service area; ownership verification required.

Good to know

Online-only businesses without a customer-facing location or service area are not eligible. The website button is a map listing, not an editorial backlink; its value is local visibility.

Are Google Business Profile links dofollow?

We have not confirmed it. Once your Google Business Profile listing is live, check the link to your site: a rel="nofollow" attribute means it is nofollow.

Is Google Business Profile free?

Yes. Listing on Google Business Profile is free.

How much work does a listing on Google Business Profile take?

A full profile with screenshots or a verification step: about an hour. How long approval takes is up to Google Business Profile: many sites review a listing before it goes live.

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