| Who owns the handoffs | Better fitOne team: product, launch, growth, support, store, and creator work share one operating language. | The agency owns its campaign or deliverable scope; product, operations, and support often sit elsewhere. |
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| Launch and QA | Better fitCustomer journeys, product thinking, and delivery continuity stay part of the same work. | Works best with clear inputs, and clear owners on your side for everything outside the channel. |
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| Support after launch | Better fitDelivery continues after launch, tied to the same strategy and reporting. | Fits when product, support, and operations are already handled in-house. |
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| When an agency is the better choice | A contained campaign or a single channel does not need a multi-lane partner. | Better fitFocused campaign execution, creative production, or short-term channel work. |
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